It’s Not About Strategy At All: The Inner Stories Holding You Back on Social Media

Many spiritual entrepreneurs I speak with think they need a better strategy to get visible on social media. But the truth is, it’s not about strategy at all. It’s about the inner stories that quietly shape how we show up, or don’t.

If you’ve been struggling to stay consistent or feel blocked every time you try to put yourself out there, it’s not because you’re lazy or lack discipline. It’s because of the beliefs and protective patterns running quietly in the background. Until those shift, no amount of strategy will feel safe or sustainable.

My Story of Hiding

When I think back to childhood, the messages were loud and clear:
“Little girls are seen and not heard.”
“If you have nothing nice to say, don’t say it.”
“Has the cat got your tongue?”
“Don’t be a big girl’s blouse.”

I didn’t always understand what those phrases meant, but I felt the energy behind them. The tone. The intent. And the message landed: it wasn’t safe to speak. I learned to stay quiet, even when I had something important to say.

The truth is, I’ve always had a knack for seeing through people, for noticing what lies beneath the surface. But when I tried to express it, I was shot down. That fear of rejection lodged deep inside me. So I pushed my feelings down, and I stopped trusting my own voice.

Those childhood beliefs followed me into my business. The biggest hurdle? Visibility. Being in front of the camera felt terrifying. It was as if another part of me, the protector, took over, whispering: “Don’t do it. It’s not safe. You’ll be judged.”

It has taken years of inner work to begin healing those wounds, to retrain myself to believe that my voice matters and that being visible doesn’t have to mean being unsafe.

The Inner Stories We Carry

Over the years, I’ve noticed that so many spiritual entrepreneurs carry the same hidden fears about visibility. It’s rarely about not knowing what to post, it’s about the stories underneath.

For some, it’s about appearance. “I don’t look right. I’m not skinny enough. I’m too old. My skin isn’t flawless. My hair doesn’t look salon-ready.”
For others, it’s about how they sound. “My voice is weird. No one will take me seriously.”
And for many, it’s about the fear of freezing up. “What if my mouth goes dry on camera? What if I go blank and clam up?”

Then there are the more subtle stories: “I don’t want to annoy people. I don’t want to look salesy. I don’t want to do silly trends just to be noticed.”

I recognise myself in many of these fears too. My mouth used to go dry every time I was live on camera. Now I simply keep a glass of water nearby and, if I need to, I pause and say, “I’m just going to take a sip of water.” It’s such a small thing, but it reminded me that being visible doesn’t have to mean being perfect. It just has to mean being real.

Why Strategy Alone Isn’t Enough

I’ve worked with clients who had every piece of strategy in place: content calendars, launch plans, clear offers. On paper, they were ready to soar.

But there was one sticking point. They didn’t want to be the face of their business. They avoided going live, showing up on camera, or making Reels. And the truth is, I could see it so clearly. If they got over that resistance, their growth would have been faster, higher, easier.

That experience taught me something important. Strategy on its own is never enough. You can’t push someone out of their comfort zone before they are ready. The missing piece is alignment. The inner work is the magic bit. When you heal the stories underneath, visibility begins to feel natural. Strategy then becomes lighter and actually works, because it is fuelled by energy that feels true.

A Gentle Shift in Perspective

There is a lot of advice out there about creating alter egos and stepping into a “character” in order to succeed. I understand the idea, but I disagree. If you’re still carrying old wounds and beliefs in your subconscious, no alter ego can erase them.

The truth is, the inner child within you is still there. That part remembers being told to stay quiet, not to shine too brightly, not to take up space. It isn’t trying to sabotage you, it’s trying to protect you. Every time you move toward visibility, that inner child pulls you back because it still believes it isn’t safe.

If you put on an alter ego and force yourself to be visible, you’re dragging that inner child out into the light without consent. It feels terrified, so the confidence doesn’t last. It feels fake, exhausting, like wearing a mask.

Real change comes from the inside. It comes from doing the inner work to heal those old stories and gently reassure your inner child that it’s safe now. When you shift that, visibility no longer feels like a performance. It becomes a natural extension of who you are.

Visibility is not arrogance. It is not selfish. It is a service. By showing up as your authentic self, you make it possible for the people who need you to find you.

A Simple Practice

One practice that has helped me feel truly safe in visibility is returning to Quanta Freedom Healing. For me, it’s the most powerful way to shift those subconscious beliefs and trauma wounds that keep me small. When I release them, the fear dissolves. It’s no longer there. I don’t have to fight against it.

If I could tell that shy little child one thing now, it would be this: “It’s going to be okay. No one can really hurt you. I’m here for you.”

That reassurance is what makes visibility feel different today. Not as a mask. Not as a performance. But as a safe and authentic expression of who I am.

If visibility feels heavy for you right now, maybe it’s not about learning more strategy. Maybe it’s about the stories you’re ready to let go of.

So I’ll leave you with this question: What inner story is keeping you hidden, and what would change if you chose to release it?

If this resonates, I’d love to hear from you. Feel free to reply to this post by email or send me a message. Your voice matters here.